Visual Structure examples

Concept:

For the rst postcard I decided to use the principle of Closure. To achieve it I used curved letters and took

cross shapes out of them exposing the colours behind them. I used curved letter as I gured they’d make it

easier for the eye to complete the shape of the letters.

For the second postcard I used Figure & Ground. To achieve it I used 3 large black “T’s”, ipped the 2 outside

ones upside down and placed smaller white “T’s” and placed them at the intersection of lines in the larger

ones. To ll in the empty spaces I placed smaller versions of these the right way up.

For the third postcard I uses Proximity. To achieve this I paired two letters together to make it look like one

letter. I used two “V’s” to create a “W”, a “V” and an “I” to create a “Y” and two “D’s” to create a “B”. For the “B” I

distorted each one of the “D’s” a little bit so that it would looks more like a “B” rather than two “D’s” put on top

of each other.

For the fourth postcard I used Continuation. To achieve it I put three letters in a sequence, each one getting

smaller from left to right and ascending. I cut parts out of the rst 2 curving up towards the third which I left

untouched.

Postcard concepts

Gestalt Principles examples

Gestalt task

This drawing demonstrates the gestalt principle of continuation. The Hand's holding the pens are positioned in a way that draws the eye around it constantly. The tip of the pen's start at the exact same place on the wrist of the opposite hand and continue accordingly.  The tip of the pen draws the eye to the wrist of the other hand, which leads up to the hand holding the other pen which leads our eye to the wrist of the first hand which leads the eye back to the pen (or starting point). 

This is also illustrated in how the hands start as mere outlines from the wrist but gain shading as it leads up  to the point to which point that part of the hand has been fully illustrated.

This illustration represents proximity of the gestalt principles. The fish and birds are placed closely together so that the negative spaces of the fish make up the shape of the birds and vice versa. It begins at the top with birds flying but as it goes down the birds become closer and less detailed until their negative space starts to create the shape of the fish. As it continues down the birds start to disappear whilw the fish become more detailed and spaced out thus completing the cycle.