Visual Structure examples

Concept:

For the rst postcard I decided to use the principle of Closure. To achieve it I used curved letters and took

cross shapes out of them exposing the colours behind them. I used curved letter as I gured they’d make it

easier for the eye to complete the shape of the letters.

For the second postcard I used Figure & Ground. To achieve it I used 3 large black “T’s”, ipped the 2 outside

ones upside down and placed smaller white “T’s” and placed them at the intersection of lines in the larger

ones. To ll in the empty spaces I placed smaller versions of these the right way up.

For the third postcard I uses Proximity. To achieve this I paired two letters together to make it look like one

letter. I used two “V’s” to create a “W”, a “V” and an “I” to create a “Y” and two “D’s” to create a “B”. For the “B” I

distorted each one of the “D’s” a little bit so that it would looks more like a “B” rather than two “D’s” put on top

of each other.

For the fourth postcard I used Continuation. To achieve it I put three letters in a sequence, each one getting

smaller from left to right and ascending. I cut parts out of the rst 2 curving up towards the third which I left

untouched.